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Yasmin Ahmad shoots the Singapore family

Late to the party but I’ve just learnt that the talented Yasmin Ahmad was hired by the Ministry of Community Development, Youth and Sports to shoot an ad for Singapore’s pro-family campaign! If you’ve been a longtime consumer of Singapore’s campaigns, then you’ll understand why this is about as out-of-box as it gets. Good on MCYS!

If you liked this, please treat yourself to more of Yasmin’s work. Among her most well-known are the festive season ads she does for Petronas. These two are my favourites.